Christmas gift of the year 2025 – toys for adults
According to HUI Research, this year’s Christmas gift is toys for adults! This has confused consumers, as the vibrating toys for adults are not what HUI means by the term.
“Adult toys reflect our times, as turbulence and economic uncertainty in the world around us create a need for play and escapism,” writes HUI in its press release.
According to HUI, it’s coloring books, Lego, and collectibles that are meant as toys for adults, rather than sex toys.
Explore RFSU’s palette of products
– HUI talks about creativity, recovery, and time for oneself—and we agree. We just want to remind people that adult toys can also be just that: a way to feel good, explore your own desires, and invest in your health, says Anette Otterström, Head of Brand & Communication, RFSU AB.
That is why RFSU has developed a mandala for adults to color. The aim is to inspire more people to dare to play and think outside the narrow lines of the coloring book— and instead explore RFSU’s palette of sex toys.
– We liked the idea of taking a well-known phenomenon and giving it a twist. Coloring books are fun, but there are more enjoyable ways to play as an adult. By hiding our products in the pattern, we invite a smile – and an invitation to discover RFSU’s actual palette, says Paula Backman, Senior Copywriter at Valtech Radon.
